V COACH in Marketing Management

Learning Marketing Concepts Blog by Blog

2010-09-03T00:26:00.004+08:00

How do you eat an elephant? Piece by piece!

How do you learn 220 marketing concepts from Kotler? Blog by Blog...

Who is Philip Kotler? He is considered by some as the father of modern day marketing and considered as the world's foremost expert on marketing.

Finally, Vcoach has discovered the appropriate technology to "progressively" build the learning experience. Topics were grouped under the 7 tasks of Marketing for the 21st Century. (This is based on the way Philip Kotler did it for his marketing textbook: "Marketing Management", 13th edition. Here are the blog by blog links...

1. Developing Marketing Strategies and Plans

2. Capturing Marketing Insights and Performance
Gathering Information and Scanning the Environment
Conducting Market Research and Forecasting Demand

3. Connecting with Customers
Creating Customer Value, Satisfaction and Loyalty
Analyzing Consumer Markets
Analyzing Business Markets
Identifying Market Segments and Targets

4. Building Strong Brands
Creating Brand Equity
Crafting the Brand Positioning
Dealing with Competition

5. Shaping the Market Offerings
Setting Product Strategy
Designing and Managing Services
Developing Pricing Strategies and Programs

6a Delivering Value
Designing and Managing Integrated Marketing Channels
Managing Retailing, Wholesaling and Logistics

6b. Communicating Value
Designing and Managing Integrated Marketing Communications
Managing Mass Communications: Advertising, sales Promotions, Events and Experiences, and Public Relations
Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling

7. Creating Successful Long-Term Growth
Introducing New Market Offerings
Tapping into Global Markets
Managing a Holistic Marketing Organization for the Long Run

Blogs created and continuously updated by Prof. Remigio Joseph "Bong" De Ungria of the marketing cluster of the Ateneo Graduate School of Business, under the vcoachclass@gmail.com username.

Learning by Coaching: Master Concepts by Being the Professor

2010-09-03T00:23:00.000+08:00

Learning by Coaching for Marketing Concept Mastery

View more presentations from Remigio Joseph DeUngria.

VCoach System of Mastering Marketing Basics

2009-12-03T01:57:00.000+08:00

How do you eat an elephant piece by piece?

How do you learn 22 chapters of Philip Kotler's Marketing Management textbook?

Chapter by chapter. Concept by concept. Question by question.

One distinct feature of the vcoach learning system for marketing management is that the 75% of the 100 multiple choice questions that will be asked during the midterm exams will be taken from the individual submissions of all the students in the particular class. Not good enough? Beat this- all the questions that will be submitted by students will be viewable by all other students 2 weeks before the exam. And all the questions have links on Facebook. See a sample by clicking on this link:

Kotler's Chapter by Chapter Questions and Answers on Facebook

Here is a sample template to be used starting Ateneo Graduate School of Business Marketing Class 53rd edition or v53 served by vcoach Bong De Ungria

HM Downloadable Template For 10 Multiple Type Questions

View more presentations from Remigio Joseph DeUngria.

Create Your 1st Marketing Blog

2009-11-20T17:48:00.000+08:00

Create Your First Marketing Blog Assignment

View more presentations from Remigio Joseph DeUngria.

INSPIRE, INNOVATE, IMPROVE

2009-10-16T01:27:00.000+08:00

Ateneo. Primus Interpares. First Among Equals. Vision-driven Nation-building.

Yes, we are equals. But I invite you to step forward and join hands as Men for Others.

What's vcoach? Vision-driven continuous achievement. For us, for our families, our companies, our nation.

When we vcoach each other during class, we all learn.

When we inspire friends to greatness, we pull ourselves up our own Everest.

When we innovate for strangers, we create unique opportunities for people we care and love.

When we help people improve their lives, we fulfill our own mission.

When we vcoach, we are helping build our nation. First. Among Equals. (vCoach Bong De Ungria, Oct. 2009)

V47 I Love Marketing Model Created By Prof. Bong De Ungria

View more presentations from Remigio Joseph DeUngria.

Permanently Present!

2009-10-15T14:58:00.000+08:00

Since 1997, I have been blessed with the privilege of coaching MBA students of the Ateneo Graduate School of Business in Makati and Cebu and soon, the Ateneo School of Medicine and Public Health in Pasig. As of 2009, I have "challenged" and "inspired"more than 1,300 students to improve their personal brands.

For all these years, I have continuously upgraded the learning systems I share with my students particularly the lecture files and templates. Evolving from hardcopies, to softcopies in CDs, to softcopies sent via email or shared in googlegroups, here is a way of permanent presence- files on the web...24/7 availability not just to one class but for future and past classes as well.

I hope this continues to inspire my team of students to be the best brands they are destined to be. (Prof. Remigio De Ungria, Oct. 2009)